{"id":8435,"date":"2016-12-05T13:35:44","date_gmt":"2016-12-05T11:35:44","guid":{"rendered":"http:\/\/www.autoware.it\/en\/?p=8435"},"modified":"2017-11-24T11:50:14","modified_gmt":"2017-11-24T10:50:14","slug":"digital-transformation-is-not-just-shift-from-analog","status":"publish","type":"post","link":"https:\/\/old.autoware.it\/en\/news\/digital-transformation-is-not-just-shift-from-analog\/","title":{"rendered":"Digital Transformation is not just a shift from analog"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Digital is the new mantra<\/strong>. Any aspect of our life is impacted, more or less, by digitalization. The same human relationships have partially moved to a digital level. Most of us have digital avatars or, talking the industry language, digital twins, that act in the digital world on behalf of us.<\/p>\n<p>Today we talk about customer\u2019s digital expectations to have digital products with associated digital services, <strong>providing them a totally new and more comprehensive user experience when they buy a product<\/strong>. An experience that includes fast delivery, customized configuration, complete and immediate support and social openness.<\/p>\n<p><strong>Digitalization of communication wants to align people and make them interact using consistent data through the whole value chain<\/strong>. Digitalization of controls and processes wants to automate repetitive and well identified processes so to free up time to people to focus on business aspects where the human mind can provide more added value. Digitalization of the user experience wants to guarantee that people interact in the respect of the strategically defined company message.<\/p>\n<p><em>Find the full article on <\/em><a href=\"http:\/\/www.automationworld.com\/\" target=\"_blank\" rel=\"noopener\"><em>Automation World<\/em><\/a><\/p>\n<p><em>Find all the Luigi De Bernardini\u2019s articles on Automation World <a href=\"http:\/\/www.automationworld.com\/digital-transformation-not-just-shift-analog\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Digital is the new mantra. Any aspect of our life is impacted, more or less, by digitalization. The same<\/p>\n","protected":false},"author":3,"featured_media":11751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false},"categories":[166,169],"tags":[200,201],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Transformation is not just a shift from analog - Autoware<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.autoware.it\/en\/news\/digital-transformation-is-not-just-shift-from-analog\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Digital Transformation is not just a shift from analog - Autoware\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; Digital is the new mantra. 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